AIT Profiles is the first independent publication dedicated to real-life stories about how organizations use information technology to solve business challenges.
The name AIT Profiles is an abbreviation for Apropos Information Technology Profiles. Apropos means timely and relevant, and this is our guiding principle for all stories in this publication. It is also the name of the company that owns this publication, Apropos LLC, based in Boise, Idaho. Information technology or IT refers to computer systems that solve practical problems, such as boosting productivity, cutting costs, delivering new products, speeding operations and generally creating a more competitive and valuable organization. Profiles are real-life stories about how organizations have used IT for their benefit.
Put it all together and you have AIT Profiles! Our goal for this publication is to inform and inspire organizations to use IT effectively in furthering their missions and attaining their goals. The target readership is business and IT managers in organizations of all sizes - from small businesses to Fortune 500 enterprises. The AIT Profiles website is available to everyone. Comments on stories are welcome.
The most enthusiastic supporters of AIT Profiles are the companies we profile:
“I like the story. I think you captured very well what happened to me and my practice with regard to our technological adventure.“
- Dr. Greg Oliver, Oliver Family Healthcare
“Very professional. Nice job.“
- Al Inga, President and CEO, Database Emailer
“Terrific writing and terrific article.“
- Jeff Tedesco, President and CEO, ReadyToPlay
“I received only applause and we all thought it was very well written.“
- Dustin Rowe, IT Manager and Technology Planner, PAE Consulting Engineers
Do You Have a Story Idea?
If you have an idea for a story, such as an instance where a business has derived value from an IT solution, we would very much like to hear from you. Your idea could become the subject of a story published on AIT Profiles!
The Story-Writing Process
All of our articles are IT success stories. A published story provides good press coverage for your company and can be a resume builder for the person interviewed.
If your company is willing to participate in a story, we will arrange a phone interview that takes about 30 to 45 minutes. Then AIT Profiles will write a draft and send it to you for review and feedback. We always give the profiled company an opportunity to review a draft to make sure the content is accurate. After the story is in final form, it will be published on our website.
Our independently-published success stories are excellent sales tools that help people envision how to solve practical problems with technology. They help technology buyers make the transition from thinking, “That’s an interesting technology,” to saying, “Oh, I see how that can help me with my business!” In fact, buyers rate case studies as more influential than product brochures or data sheets.
If you would like to use an AIT Profiles articles to promote your product or industry, we offer licenses to host, print, link to and distribute stories. Please do not link to one of our articles without such a license.
Advertising space on our fast-growing website is also available. Contact us for details and pricing.
Mike Fisch is Senior Editor of AIT Profiles. He brings over fifteen years of experience as an analyst, writer and marketer in the computer industry. He has held marketing positions at EMC and Extended Systems (later acquired by Sybase), and as an industry analyst and consultant has worked for clients such as IBM, Dell, Hitachi and EMC. Mike earned an MBA from Babson College, ranked #1 for studies in entrepreneurship, and a bachelor’s degree in electrical engineering from the University of Idaho.